June 20, 2015
How powerful is a logo? It doesn’t just influence a purchase, but if it is good enough, does it also represent or create a memory. Today while at my local comic shop I picked up my holds then looked around the store at movies and toys. In a crate with random toys something caught my eye… which is not unusual. I noticed a logo on a toy. It had a MM on the center of the toy.
Instantly my brain flooded with memories and I knew I needed this toy. Maybe I didn’t need it, but I picked it up and knew what it was. A toy similar to one I had once had and played with for many hours of my childhood. Maybe it’s just because of my line of work and my visual memory, but that logo made me remember.
The toy was a Mighty Max scorpion. I had the Mighty Max skull dungeon and black spider growing up. They were tiny pocket sized play sets. However, you couldn’t fit those things in normal kids pockets… you could barely put a few GIJOES in there. I think a pair of adult cargo pants might work better. Anyways… it was basically the boy toy version of Polly Pocket. There was a TV show, a SNES video game, and probably a ton of other stuff. Maybe it just that no matter my age, I will never truly grow up. So I got the toy and some comics, and headed home.
I loved these toys growing up, not because they were part of some marketing ad or because all my friends had one. I loved it because I could have the whole world in my hands and let my imagination run wild. The figures were tiny; about as tall as a penny. There were no batteries, no flashing lights, no updates, no downloads, and no wifi. However, I depended on this toy just as much as I do my phone today.
I needed it to escape the world and explore it at the same time. I needed it to tell the greatest story ever told and then tell it again the next day. I needed this toy to be my voice even when I had no one to talk to.
So what does all of this have to due with a logo? That logo made me happy, and made me remember the fun times I had when I was a kid. Not with other kids, but just being alone with my thoughts and being able to create. Being able to be myself without the pressures of the world around me to get me down.
How important is a logo? Vital. With out that logo I wouldn’t have picked that toy up. Not only did I purchase the toys years ago but, years later, it caused me to get another. Each logo you create or see is creating some kind of user experience… good or bad. So craft your logo or identity carefully. It may leave an impression that will last a lifetime. Thanks Mighty Max for the memories and the victories.
Also, I always wanted this fly for some reason. Later.